In this article, I argue that the electoral behavior of voters in Armenia is an important criteria of democracy consolidation, assimilated by individuals and social groups of values and norms of political culture. In Armenia much effort has been put into analysing voting behaviour and patterns in previous elections - be they national, state or local elections in an effort to predict their own voter base and those social groups they could concentrate their efforts on and those groups that would appear to be a lost cause and therefore a waste of time in terms of money spent and time invested in targeting as potential voters.
Investigations of Armenian politics have increasingly turned to analyses of political and social factors to understand public opinion, voting behavior, the diffusion of policy ideas, bill sponsorship in the legislature, interest group coalitions and influence, party factions, institutional development, and other empirical phenomena.