Corporate advertising helps companies to communicate their message effectively and efficiently. Through corporate advertising, the company may convince the public that it has a positive attitude toward important issues and generate public concern about issues that are positively related to its corporate identity. However, as most large companies agree in using corporate advertising as a tool to manage and enhance corporate image, there are also companies who believe that corporate advertising is a waste of resources since the relationship between corporate advertising and sales is less obvious compared to product advertising. The objective of this study is to examine the public perception toward petroleum companies in Malaysia and to identify the types of corporate advertising the companies are using in order to benefit the image of the company as a whole. The result concludes that corporate advertising plays an essential role in enhancing the image of the organizations and in cultivating a positive reputation among consumers. The result also shows that a corporate advertising is more efficient in building recall for a company name than product advertising and creation of a good citizen image through consistent and dedicated effort.