The main problem of this work are hidden meanings given to old age and aging, encoded in selected verbal and non-verbal messages observed in the contemporary world. Whereas the main aim of the work is for the respondents to search for, decode and give “own meanings” to such messages; the expression “own meaning” is crucial here because it draws attention to the intersubjective nature of any existing meanings and their manifold entanglements that go far beyond individually created meanings or opinions. At the same time, the problem of giving meanings is closely linked with the interpretation that shows the way something is recognized and understood by an individual, a group or society. Such an approach imposes particular requirements on the respondents and expects them to subject these discussed messages to multilevel analysis research (the messages are tested not only in terms of the respondents’ own, individual experiences, but also in the prospect of various social and cultural entanglements).Very important are hidden meanings (that is the meanings containing concealed/hidden motives, transactions, etc.) inspired by a series of concepts and theories that the authors of this research, as well as respondents make use of – such as the concept of overt and covert transactions by Eric Berne, the concept of hidden meanings by Mary Douglas, a sociological concept of “hidden meanings” by Roland Meighan, the concept of cultural reproduction by Pierre Bourdieu, the concept of social reproduction by Paul Willis, or the concept of Basil Bernstein, that focuses on the language which is a carrier of numerous hidden meanings.