In accordance with the assumptions of the research-based view, predominating in strategic management nowadays, knowledge is one of the basic strategic resources. As such there are recognized the resources which possess appropriate potential on the basis of which the enterprise can build its competitive advantage. Not every kind of knowledge fulfills these criteria, e.g. explicit knowledge. Tacit knowledge is of another type. The knowledge, which is difficult to codify, connected with specific people, who operate in the specific environment, can help to obtain and maintain sustainable competitive advantage. The knowledge on how it is possible to use and combine the possessed resources in the production process is specified with the term “technique”. The observations of enterprises on the market allow to formulate the thesis that possessing appropriate techniques by the enterprise may amount to an increase in the enterprise ability to compete. Skillful use of technique can become one of the core competencies of the enterprise. Competitiveness of the enterprise can be built around the improvement of the process of development of a new product. Product innovation allows the enterprise to use “the bonus for innovation”. While offering the product which stands out or has unique characteristics, or satisfies clients’ needs better on the market, the enterprises has an opportunity to achieve the desirable competitive position. In the paper, there has been made an attempt to integrate three areas: knowledge, technique and the process of development of a new product and, particularly, to present the ties between organizational knowledge and technical development of the enterprise.