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<article-title>Challenges for the Sustainable Development of Equality and Human Rights in Television Programs for Children, Elderly Citizens and People with Disabilities in Thailand</article-title>
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<author>Arada Karuchit  </author>

<aff>Thammasat  University, Thailand </aff>

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<title>ABSTRACT</title>
<p>This study, titled &#8220;Challenges for the Sustainable Development of Equality and Human Rights in Television Programs for Children, Elderly Citizens and People with Disabilities in Thailand&#8221; is a meta-analysis, descriptive study that analyzes the obstacles to the development of equality and human rights in television programs for these three groups of audience and give suggestions for future development.The study found that the five biggest obstacles to the development of equality and human rights in television programs for these three groups of audience are 1) Most of television programs are designed to attract potential sponsors rather than the audience. Children programs still contained inappropriate content, including sexual images and violence.  Programs for elderly or senior citizens mainly target financial support from healthcare and other health-related products.  And television programs which feature characters that are people with disabilities use these characters insensitively merely for humor.  This is partly due to the difficulty of finding sponsors for these programs, which comes from unfavorable time-slot, thus limiting the number of audience.  2) Lack of knowledge management in universities, institutes, or any learning centers which rarely open courses to train students or novice producers how to produce quality television programs for these three groups of audience.  3) There are insufficient channels for programs to be scheduled in.  4) Social movements on equality and human rights issues in Thailand are still limited.  5) Even though the regulations and laws about equality and human rights have been enacted in the country, enforcing them are questionable.  The five characteristics that a good program for these three groups of target audience should have are 1) Entertaining and captivating;  2) Containing beneficial content;  3) Promoting audience&#8217;s positive thinking and self-esteem; 4) Promoting imagination and inspiration;  5) Stimulating participation, action, and interaction. Three suggestions from this research are 1).  Social movements on equality and human rights should be promoted, which will help raise the awareness about this issue 2). The problem of knowledge management needs to be solved. Academic institutions and universities should consider having centers that study the study of children, elderly people, and people with disabilities.  These centers should be connected and share knowledge frequently, and can hold events together regularly.  This will provide opportunities for scholars and professionals to work together and could lessen the loss of professionals to a more lucrative media industry.  3) The transition to digital broadcasting in 2015 will provide more channels for these three groups of audience. However, the quality of the content will be the deciding factor.  The readiness of media scholars and professionals in terms of understanding and applying knowledge to create good programs not only needs to be prepared but also strengthened and enhanced, otherwise there will only be a slight chance to give the real voice to the voiceless.  </p>
<p><italic>Keywords: </italic>Children television programs, Elderly television programs, Programs for people with disabilities, Thai Television. </p>
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<hpdf>V4NA38</hpdf>
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