Dure community is a traditional meeting and collaboration efforts for solving tasks and issues in rural farming villages in Korea. Recently, South Korea government has tried to revitalize the Dure communities for actualizing tourism businesses in local provinces. Tourism Dure (hereafter called TourDure) projects aiming at revitalizing local community and actualizing local economic development have been operating since 2013. TourDure producers as change agents play a critical role in the TourDure projects. The purpose of the present paper is to analyze the relationship between proucers’ role and social capital in local communities and the mediating role of social capital between producer’ role and resident’s innovativeness. The present study suggests implications for academics and policy makers.