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<article-title>A study of MSM Identity in Cyberculture in Thai society in case of Twitter community</article-title>
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<author>Benjarong Tirapalika</author>

<aff>Naresuan University, Thailand</aff>

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<title>ABSTRACT</title>
<p>This research investigates the identity of the MSM in cyberspace in Thai society. The study is based on the concept presented in various sources, including David Bells&#8217; book <italic>Cyberculture Theorists</italic>. The methodology employed for the study is based on observations and in-depth interviews with the MSM groups in cyberspace who have had a minimum of 2 years of cyberspace experience. The findings reveal that the four layers are often mismatched and can be interpreted as showing rounded identities, and that identity negotiation is an issue that identifies the identity of the MSM in cyberspace. The identity negotiation is very important to negotiate and contest with other people in the Thai society through the cyberspace.</p>
<p><italic>Keywords: </italic>MSM, Cyberculture, Communication, Identity.</p>
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